Regular Feature and Functionality Enhancements

For example, adding a “get directions” button or making a new “lead capturing form” or creating some kind of “Quote calculator” and so on. These aren’t the complex functionalities but at times they become “urgent” ones too so having a web maintenance services team handy really help you out at such pressing timings.

Plugin and Theme Updates for Specific Tasks

Especially in case of websites made using Wordpress, its all about plugins. And plugins do need updates (which is simple mostly but sometimes not) and sometimes you need to create your own custom plugin to perform a certain task for which there is no ready to use plugin. Also despite all the great plugins available on wordpress, you do need a tech person to optimise the formatting, performance, integrating multiple plugins for specific tasks and much more. Same goes in case of updating the theme to a better one. Having a web maintenance team for custom plugin development and theme update is crucial and therefore we make it easier for you.

Continuous Localisation as the Business Grows

Localisation isn’t just changing the language of the content, it goes way beyond than that ranging from complying with country specific data privacy rules (like GDPR in EU or HiPAA in case of healthcare related sites), to change or currency/ language/ content and even payment gateways according to the location. It also involves changing the taxation process as well as invoicing process not just on the front end but also on the admin side. It also means consolidating and aggregating different form of payments into one for one master MIS system for ease of business management.

Regular Content Update

Updating or editing content from a CMS panel sounds very simple, but for busy professionals like doctors, entrepreneurs, coaches writing and publishing new content can be a demanding task and our web maintenance service comes into play here as handy. We also have a team of very good content writers who can help you in writing SEO optimised compelling content apart from just publishing that in good format. Also, updating new content using CMS for blog pages is easier however if you want to design a compelling landing page with different design and creatives then you need an HTML developer to do the same as “predefined” CMS format may or may not work in such a case. For example, this page you’re reading could’ve been created on our wordpress CMS but we use the CMS only to write blog in a set pattern and layout while for this page we needed a different design, layout and placement of the items because this is a service sales page unlike blog where we deal with “how, why, what” type of questions.

Admin Panel Updates and Management, Reporting, Lead Management, Newsletters

Now Admin panel is usually utilized for 3 key functionality when it comes to website management:

• Content Management system to upload/ edit/ delete content.
• Reports generation to see the user analytics, manage and respond to leads, keep the data secure in the cloud.
• To generate notifications for the users or sending emails or simply downloading users data to create marketing/ retargeting ad campaigns for google, linkedin, FB or instagram and likes.

For an ongoing business, an Admin panel always needs to be updated with new features and accesses. On a new website you might not want to have an interface to pull reports with several filters as data could be small but as you grow you may want all the important filters to generate specific reports and to share those with stakeholders right from the admin. Another example could be delegating certain features of the admin panel to your staff or partners (but not all) and here you’d need a developer to deliver the same.

Performance Monitoring and Optimization

Applying automation scripts inside the website codes and using website monitoring tools you can keep updated on its performance during peak or lull periods all the time. It also includes a deep performance check and optimization on a monthly basis apart from just the automation tools to keep the website up and running always up to the mark.

Web Hosting and Infrastructure Management

Even the simplest of the websites these days need perfect development brains in order to run perfectly. Using right hosting provider, ensuring 100% uptime, using CDN (content delivery network) for better delivery of the website across the world, using faster and optimise image and video rendering, ensuring Email sanctity, DMRC protection, keeping compliance with web standards etc all need more than just wordpress skills and for a great competitive edge you need proper developers fo the same.

Even google considers all these mentioned above (and more) as a benchmark before giving you better rankings in the search engines. This also helps in keeping your email system clean and out of spam whenever you want to start sending newsletters.

Security Scanning

Similar to performance monitoring, regular scans are done on the website to identify new vulnerabilities and then apply security patches to protect against any new breed of cyber threats. This can also include using premium libraries for enhanced security even when everyone is asleep.

Regular Backup and Recovery

We can automate the regular backup and recovery process but for that the hosting provider will charge you a lot and then also they would do it only at certain times monthly. Having a manual team will do the regular backup and recovery like clockwork and prevent any data loss at the time of outage or security breach. One of our healthcare websites got hit by a hacker and they asked for a huge ransom as they wiped all the data but since we had the latest backup we restored our website showing a “finger” to the hacker after applying necessary security layers.

Periodical Manual and Automated Testing

We use automation tools like selenium, online website monitors for automated testing as well as do manual user acceptance testing to ensure everything is working fine all the time. In an ideal world both manual and automation testing must be used for important website and we try to hard to give you that ideal world when it comes to website testing.

SEO Monitoring and Optimization

We use premium tools like Ahref and Semrush for our precious clients to keep a close check on broken links, ranking changes, redirects, spam scores etc and generate weekly reports. Extending this SEO monitoring, we also help our clients with a super quality SEO and digital marketing services that bring results and not just backlinks.

We also create websites architecture judiciously for the SEO, for example we define by the code that every new URL will follow the perfect structure for the SEO as you want, Alt tags will be in place on images, a new page will automatically get its featured image for google and OG (Open graph image and data) for social sites like FB, Google and we go as detailed as ensuring the favicon works fine across all size of devices and much more.

Integrating Analytics and Then Critical Marketing/ Retargeting Codes

Google analytics and conversion codes are just too obvious, and when you grow your website you know that you need to put hell lot of different marketing SDKs on your website namely - Pixel from meta, Pixel from Linkedin, google Gtag, Tag Manager, Quora Pixel and then any other SDK from your marketing partner. And then also ensuring that these marketing codes are working perfectly by using real time data.

Technology Migration Services

Many small businesses start by creating Wix or Wordpress websites on their own but soon enough they need a more custom code oriented website to support better functionality and that is where a web maintenance service team like ours comes into action. We recently moved a wix site to custom code, and also a custom site to wordpress, and also a wordpress site to laravel and vice versa. Every custom has their own set of requirements, and we as a web maintenance service team keep ready for such tasks and enjoy them.